Common Mistakes Expats Make When Opening a Restaurant in Thailand (And How to Avoid Them)

by bangkokals8y | Jan 3, 2026 | Business in Bangkok, Opening Business in Thailand, Restaurant business in Thailand

Opening a restaurant abroad is exciting, but for many expats in Thailand, early mistakes can quickly turn that dream into an expensive learning curve. While Thailand offers huge opportunities for foreign-owned food businesses, success depends on understanding the...

Western Food Cravings of Bangkok Expats

by bangkokals8y | Oct 10, 2025 | Bangkok life, Restaurant business in Thailand

Let’s be honest: Thai food is a masterpiece. The explosive flavours of a fiery tom yum, the comforting embrace of a rich gaeng keow wan, and the perfect simplicity of a street-side pad kra pao are precisely why many of us chose to call Thailand home. Yet, no matter...

The Biggest Mistake New Restaurant Owners Make:

by bangkokals8y | Aug 15, 2025 | Business in Bangkok, Opening Business in Thailand, Restaurant business in Thailand

Opening a new restaurant is an exciting venture, but many first-time owners make a critical mistake that can jeopardize their success: spending too much on brand-new equipment before they even have customers. At AX Restaurant Equipment Bangkok, we understand the...

Top 5 Mistakes When Opening a New Restaurant in Thailand—and How to Avoid Them  

by bangkokals8y | Jul 9, 2025 | Business in Bangkok, Restaurant business in Thailand

Opening a restaurant in Thailand—especially in Bangkok—can be an exciting venture, but it’s also fraught with challenges. The city’s vibrant food scene is highly competitive, and many new eateries fail within their first two years. In fact, industry experts estimate...

The Ultimate Guide to Social Media Marketing for Businesses in Thailand: Tourism, Expats, and Industry Specific Strategies  

by bangkokals8y | Jun 27, 2025 | Business in Bangkok, Lead Generation, Restaurant business in Thailand

Introduction   Thailand’s digital landscape is one of the most dynamic in Southeast Asia, with 56.8 million social media users and an average daily usage of 2.31 hours. For businesses in Bangkok and Pattaya especially in tourism, hospitality, real estate, and...

The Cost-Effective Advantage of Buying Nearly New Kitchen Appliances for Restaurants  

by bangkokals8y | Jun 20, 2025 | Business in Bangkok, Restaurant business in Thailand

In Bangkok’s competitive restaurant industry, managing costs is critical for sustainability and profitability. One of the most impactful financial decisions a restaurateur can make is choosing between new and nearly new kitchen appliances. Studies and market trends...